In a world first using Facebook live, the AFL and NRL teamed up with Telstra to create a game show that connected players and fans across Australia for some interactive shenanigans.

The way the game worked was by fans jumping into the Facebook live and then being randomly selected by the footy players to guess a players face. Magnetizer travelled across Australia to film each episode.

World’s First Instagram Live Game

One of the biggest challenges for this project was incorporating the game show into Instagram. With some additional pieces of technology we managed to create the ultimate user friendly set up before traveling all over Australia to film this campaign.