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Love Beer? This was the World’s first online Beer auction
Facebook Live
Goose Island Online Auction

Magnetizer was brought in to help produce the world’s first Facebook Live beer auction. It saw 12 beers get auctioned off across one night to people all over the country, All proceeds from the event went to supporting females in the food and beverage industry.

We were sure this was somehow going to get shutdown by Facebook but instead they let it ride and it was the start of a new era for online broadcasting and advertising in Australia.

AGENCY
Taboo

PRODUCTION
Magnetizer

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