360 Degree LED panels are a world first at the Australian Open Grand Slam.
For the Australian Open 2016 the on court signage for all three stadiums at Melbourne Park was replaced with 360 degree digital LED paneling, being a world first for any Grand Slam.
Magnetizer was commissioned to undertake the large scale project of creating over 20 individual assets for this unique canvas.
This project came with many technical hurdles but luckily Magnetizer lives for a challenge and was a state finalist in 200 meter hurdles (Not really but probably could have been, given proper training).
Each stadium had varying dimensions with a range of different pixel spacing (The biggest being Rod Laver Arena at 2.4 meters high). This meant each asset had to be built 3 separate times to work effectively. With the technology being a 360 degree panel there was no actual edge of frame on the sides, so keeping the story within the dimensions of the screen without leaving the sides of frame was an interesting challenge.
Magnetizer conceptualized each asset incorporating all facets of the Aus Open – fans, players, ball boys and girls, Australian summer and tennis paraphernalia.
Shooting at Paris end studios in Melbourne on a Phantom Flex 4K with around 35 extras, 17 tennis racquets, 42 grips, 4 tennis players, 3,568 tennis balls, a seriously good camera crew and a blow up kangaroo. It was one hell of a shoot!
We have put together a reel of our favourite visuals that you can view below.
Below you can see one of our assets in action during the mens semi finals match at Rod Laver Arena.